Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
This of course is the secret [...]
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About me
I work as online engagement manager for ITV.com. The views and opinions expressed here are my own and not those of my employer. -
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My Tweets- benayers: RT @ruskin147 http://bit.ly/chSaPo The Mail v Facebook - Britain's most powerful paper v world's top social network. Could get interesting
- benayers: @sophysilver Facebook must be fuming about this (like via @jopkins) http://bit.ly/969ekn
- benayers: RT @drewb: I am fuming (dunno why) that the Daily Mail can *completely make up* a cover story about Facebook being a grooming site http: ...
- benayers: @jopkins thanks for highlighting. I think it's our duty to show what utter shysters they are : )
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- richard lewis on The Vicar of Baghdad - what a guy
- A N White on The Vicar of Baghdad - what a guy
- Pass It On Media - What’s The Big Deal With Twitter? on Phillip Schofield talks Twitter on This Morning
- Watch and Tweet live / we are social on From public relations to fangagement
- Stephen Davies on From public relations to fangagement
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