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Tag Archives: TV

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

By Ben Ayers | Posted in Internet, Marketing, PR, Social Media | Also tagged , , , , , | Comments (2)

Twitterers @ITV

January 9, 2009 – 5:32 pm

At ITV we’re finding that Twitter is an increasingly useful way of connecting with fans of shows, industry specialists, journalists and analysts, so I thought it would be worth jotting together a list of ITV people and programmes on the platform. The main Twitter feed @ITVinsider was set up by me as a way of [...]

By Ben Ayers | Posted in Internet, PR, Social Media, Television | Also tagged , , | Comments (4)

Content shops must be web centric to the core - Leonhard

August 19, 2008 – 10:26 am

Here is media futurist Gerd Leonhard’s latest video in his GerdTube series. Gerd asserts that the technology-fueled ‘Culture of Participation and Sharing’ is now changing the content and media industries at a very rapid pace.

Youtube has changed TV and video, forever; blogging and self-publishing has changed journalism and print media; P2P, web radio and [...]

By Ben Ayers | Posted in Internet, Internet TV, TV, Television | Also tagged , , , | Comments (0)

Some interesting bits and pieces

June 16, 2008 – 12:01 pm

Here’s the latest news roundup from Rachel Filer at Dare Digital.
3D TV
‘So real it makes you feel sick’, say some. Orange, as well as leading the way with home digital TV in Europe, which will be coming to the UK as of November, have 3DTV up their sleeve too. Whilst on the subject of Orange, did [...]

By Ben Ayers | Posted in Advertising, Internet, Marketing, Mobile, PR, Social Media, Social Networking, Television | Also tagged , , , , , , , , , , , , , | Comments (0)

Saul Klein says ‘buy social’ (well, he would)

May 28, 2008 – 10:14 am

One of Europe’s top VCs has urged big media European media companies to buy social networks, say Reuters.
In an article that was shocking for the single reason that it was deemed newsworthy by Reuters, it’s been revealed that Index Ventures’ Saul Klein told the Reuters (geddit?) Technology, Media and Telecoms gig that ”new audiences are not in newspapers [...]

By Ben Ayers | Posted in Advertising, Internet, Mobile, Social Media, Social Networking, Television | Also tagged , , , , , , , , , , | Comments (0)