No longer is fame reserved for stars of TV. These days, thanks to the internet, anyone can become famous – and the marketing effect on brands can be extraordinary. Below is an interview I conducted with one of the new stars of the Internet, Tom Dickson. Tom utters the catchphrase “Will it blend?” before putting [...]
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I work as the PR Manager for ITV Consumer and am the founder of meandmybicycle, the social network for cyclists. The views and opinions expressed here are my own and not those of my employer. -
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