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Tag Archives: The Guardian

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

By Ben Ayers | Posted in Internet, Marketing, PR, Social Media | Also tagged , , , , , | Comments (2)

meandmybicycle - a progress report

April 19, 2008 – 8:47 pm

Well, it’s now six months old and meandmybicycle just reached the 700 member milestone. I am delighted with the progress of the site and in recent weeks it’s really taken on a momentum of its own.
An article on the Guardian website really helped to increase visibility of the site and attracted some generally positive comments. [...]

By Ben Ayers | Posted in Cycling, Internet, Social Networking | Also tagged , , , , , , , | Comments (0)