'

Tag Archives: Social Media

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

By Ben Ayers | Posted in Advertising, Internet, Marketing, PR, Social Media, Social Networking, TV, Television | Also tagged , , | Comments (6)

Brands that dominate the social media conversation

June 25, 2008 – 8:07 am

Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ [...]

By Ben Ayers | Posted in Internet, Marketing, PR, Social Media, Social Networking | Also tagged , , | Comments (1)

Red Cross leading the way with social media

June 24, 2008 – 10:07 pm

Last year we were all a Twitter with the myriad of ways in which social media could make life more interesting. Now, it seems, we are starting to discover ways in which social media can actually improve, and in some cases, save lives. 
I heard recently that the latest organisation to reap the benefits of social [...]

By Ben Ayers | Posted in PR, Social Media, Social Networking | Also tagged , , , , , | Comments (2)

Some interesting bits and pieces

June 16, 2008 – 12:01 pm

Here’s the latest news roundup from Rachel Filer at Dare Digital.
3D TV
‘So real it makes you feel sick’, say some. Orange, as well as leading the way with home digital TV in Europe, which will be coming to the UK as of November, have 3DTV up their sleeve too. Whilst on the subject of Orange, did [...]

By Ben Ayers | Posted in Advertising, Internet, Marketing, Mobile, PR, Social Media, Social Networking, Television | Also tagged , , , , , , , , , , , , , | Comments (0)

Ten social media trends

April 7, 2008 – 4:36 pm

Brand strategist Aki Spicer’s presentation on ten social media trends is worth a look-see.
[slideshare id=320575&doc=fallon-brainfood-the-social-10-1206440689138563-5&w=425]

By Ben Ayers | Posted in Internet, Social Media, Social Networking | Also tagged , | Comments (1)