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Tag Archives: PR

Six months in: A look back…and forwards

December 17, 2008 – 4:59 pm

In the summer I left the ample bosom of ITV Publicity to join the broadcaster’s corporate communications team. Communications director Mark Gallagher gave me the perfect opportunity to channel my enthusiasm for all things web into the corporate engine room of ITV by appointing me as PR Manager for what was then ITV Consumer. I’d [...]

By Ben Ayers | Posted in Internet, PR, Social Media, Television | Also tagged , , , , , , , , , , , | Comments (1)

All change

July 3, 2008 – 11:16 pm

Image via Wikipedia

After three years as a programme publicist at ITV I decided it was time for a new challenge and with the support of my colleagues I have crossed over into the realm of new media. As PR Manager for ITV Consumer I’ll be working closely with the team behind ITV’s rapidly growing family [...]

By Ben Ayers | Posted in Uncategorized | Also tagged , , , | Comments (3)

Cerf: Inform and then let them share

June 3, 2008 – 2:47 pm

Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
 
This of course is the secret [...]

By Ben Ayers | Posted in Advertising, Internet, Marketing, PR, Social Media, Social Networking | Also tagged , , , | Comments (1)

Perez and I talk Web fame

June 2, 2008 – 12:33 pm

Enfant terrible of the blogosphere Mario Lavandeira gave me an interview the other day for my new site Web Famous. He’s the second ‘Web celeb’ I’ve chatted to for the site which aims to explore the broad subject of online fame. Originally Web Famous was just going to feature my interviews with Web stars but I am going to [...]

By Ben Ayers | Posted in Internet, Marketing, PR | Also tagged , , , | Comments (0)