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Tag Archives: Phillip Schofield

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

By Ben Ayers | Posted in Internet, Marketing, PR, Social Media | Also tagged , , , , , | Comments (2)

Phillip Schofield’s live tweet on This Morning

January 29, 2009 – 11:09 am

And so Twitter’s surge into the mainstream consciousness continues…

By Ben Ayers | Posted in Social Media, TV | Also tagged , , | Comments (0)

Phillip Schofield talks Twitter on This Morning

January 20, 2009 – 12:22 pm

ITV’s most famous celebrity Twitterer decided he needed to answer all the doubters by proving that his Twitter feed is indeed him. And he did it in spectacular style - at the top of today’s This Morning. Since this went out his followers went through the roof, as did followers of ITV’s official feed [...]

By Ben Ayers | Posted in Internet, Social Media, TV | Also tagged , , , | Comments (3)