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Tag Archives: ITV

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

By Ben Ayers | Posted in Internet, PR, Social Media, Television | Also tagged , , | Comments (6)

Phillip Schofield talks Twitter on This Morning

January 20, 2009 – 12:22 pm

ITV’s most famous celebrity Twitterer decided he needed to answer all the doubters by proving that his Twitter feed is indeed him. And he did it in spectacular style - at the top of today’s This Morning. Since this went out his followers went through the roof, as did followers of ITV’s official feed [...]

By Ben Ayers | Posted in Internet, Social Media, TV | Also tagged , , , | Comments (3)

Twitterers @ITV

January 9, 2009 – 5:32 pm

At ITV we’re finding that Twitter is an increasingly useful way of connecting with fans of shows, industry specialists, journalists and analysts, so I thought it would be worth jotting together a list of ITV people and programmes on the platform. The main Twitter feed @ITVinsider was set up by me as a way of [...]

By Ben Ayers | Posted in Internet, PR, Social Media, Television | Also tagged , , | Comments (4)

Six months in: A look back…and forwards

December 17, 2008 – 4:59 pm

In the summer I left the ample bosom of ITV Publicity to join the broadcaster’s corporate communications team. Communications director Mark Gallagher gave me the perfect opportunity to channel my enthusiasm for all things web into the corporate engine room of ITV by appointing me as PR Manager for what was then ITV Consumer. I’d [...]

By Ben Ayers | Posted in Internet, PR, Social Media, Television | Also tagged , , , , , , , , , , , | Comments (1)

ITV website on the up as FTSE heads downward

December 14, 2008 – 6:26 pm

Here’s a graph showing the unique users of ITV.com against the FTSE. Satisfyingly, the website seems to be benefitting from a downward economy. Every cloud and all that…

By Ben Ayers | Posted in Internet | Also tagged , | Comments (3)