Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
This of course is the secret [...]
-
About me
I work as online engagement manager for ITV.com. The views and opinions expressed here are my own and not those of my employer. -
Categories
-
Archives
-
My Tweets- benayers: @Jason_Cobb thanks Jason, yes I see what you mean. I'm not a fan of the green logo though - not convinced it means much to ave Joe
- benayers: @thorpus many thanks!
- benayers: Can't decide which is best @addthis or @sharethis - any thoughts tweeps?
- benayers: @jonblock crikey Jon, bet you're glad you aren't moving house too!
-
My stuff
ReaderRecent comments
- richard lewis on The Vicar of Baghdad - what a guy
- A N White on The Vicar of Baghdad - what a guy
- Pass It On Media - What’s The Big Deal With Twitter? on Phillip Schofield talks Twitter on This Morning
- Watch and Tweet live / we are social on From public relations to fangagement
- Stephen Davies on From public relations to fangagement
-
My Twitpics