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Tag Archives: information

Cerf: Inform and then let them share

Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
 
This of course is the secret [...]