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Tag Archives: Google

Cerf: Inform and then let them share

June 3, 2008 – 2:47 pm

Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
 
This of course is the secret [...]

By Ben Ayers | Posted in Advertising, Internet, Marketing, PR, Social Media, Social Networking | Also tagged , , , | Comments (1)

meandmybicycle - a progress report

April 19, 2008 – 8:47 pm

Well, it’s now six months old and meandmybicycle just reached the 700 member milestone. I am delighted with the progress of the site and in recent weeks it’s really taken on a momentum of its own.
An article on the Guardian website really helped to increase visibility of the site and attracted some generally positive comments. [...]

By Ben Ayers | Posted in Cycling, Internet, Social Networking | Also tagged , , , , , , , | Comments (0)