We’ve seen so many car ads featuring metal boxes sweeping around perilous bends with the sun glinting off their shiny new paintwork that we’ve almost become immune to them. Well that seems to be the thinking of the marketing bosses of the big car manufacturers. They’re now pulling out the stops to find more interesting [...]
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My Twitter- benayers: And so does the web - and even more potential too! Hooray to that. Right, off home for some fish and The Wire.
- benayers: All the while we have eyes, ears and hearts I guess we'll love watching and engaging with stuff. TV still has that power, that's all.
- benayers: @kevglobal - that was my point. The shared experience. TV happens to still be the medium with biggest 'punch' - for now.
- benayers: @kevglobal agreed. New media tools give TV (or increasingly, video) depth. 'TV' just the medium - images/stories/words the gold
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