Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
This of course is the secret [...]
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I work as online engagement manager for ITV.com. The views and opinions expressed here are my own and not those of my employer. -
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My Tweets- benayers: @tlittleton yes, it's a fantastic idea and you should lead it. We would support in any way possible...
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