Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
This of course is the secret [...]
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I work as online engagement manager for ITV.com. The views and opinions expressed here are my own and not those of my employer. -
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My Tweets- benayers: @speckled_jim definitely! Let's have your people speak to our people and our people speak to your people : )
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