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Category Archives: Television

I’m not here much…

October 19, 2009 – 4:41 pm

I thought I had better post this as the Guardian have just linked to my blog and, well, it’s a bit of a ghost town here frankly. That’s because my social media activity revolves around Twitter these days. Yeah I know that’s a bit lame, but it’s so quick, easy and instantly gratifying! Plus I [...]

By Ben Ayers | Also posted in Social Media, Social Networking | Tagged , , , , , | Comments (0)

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

By Ben Ayers | Also posted in Internet, PR, Social Media | Tagged , , , | Comments (6)

And now Lorraine Kelly’s talking about Twitter

January 29, 2009 – 11:10 am

Lorraine Kelly talks about Twitter on GMTV

By Ben Ayers | Also posted in Internet, Social Media | Tagged , , , | Comments (3)

Twitterers @ITV

January 9, 2009 – 5:32 pm

At ITV we’re finding that Twitter is an increasingly useful way of connecting with fans of shows, industry specialists, journalists and analysts, so I thought it would be worth jotting together a list of ITV people and programmes on the platform. The main Twitter feed @ITVinsider was set up by me as a way of [...]

By Ben Ayers | Also posted in Internet, PR, Social Media | Tagged , , , | Comments (4)

Six months in: A look back…and forwards

December 17, 2008 – 4:59 pm

In the summer I left the ample bosom of ITV Publicity to join the broadcaster’s corporate communications team. Communications director Mark Gallagher gave me the perfect opportunity to channel my enthusiasm for all things web into the corporate engine room of ITV by appointing me as PR Manager for what was then ITV Consumer. I’d [...]

By Ben Ayers | Also posted in Internet, PR, Social Media | Tagged , , , , , , , , , , , , | Comments (1)