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Category Archives: Social Media

Brands that dominate the social media conversation

June 25, 2008 – 8:07 am

Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ [...]

By Ben Ayers | Also posted in Internet, Marketing, PR, Social Networking | Tagged , , , | Comments (1)

Red Cross leading the way with social media

June 24, 2008 – 10:07 pm

Last year we were all a Twitter with the myriad of ways in which social media could make life more interesting. Now, it seems, we are starting to discover ways in which social media can actually improve, and in some cases, save lives. 
I heard recently that the latest organisation to reap the benefits of social [...]

By Ben Ayers | Also posted in PR, Social Networking | Tagged , , , , , , | Comments (2)

Some interesting bits and pieces

June 16, 2008 – 12:01 pm

Here’s the latest news roundup from Rachel Filer at Dare Digital.
3D TV
‘So real it makes you feel sick’, say some. Orange, as well as leading the way with home digital TV in Europe, which will be coming to the UK as of November, have 3DTV up their sleeve too. Whilst on the subject of Orange, did [...]

By Ben Ayers | Also posted in Advertising, Internet, Marketing, Mobile, PR, Social Networking, Television | Tagged , , , , , , , , , , , , , , | Comments (0)

Cerf: Inform and then let them share

June 3, 2008 – 2:47 pm

Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
 
This of course is the secret [...]

By Ben Ayers | Also posted in Advertising, Internet, Marketing, PR, Social Networking | Tagged , , , , | Comments (1)

Saul Klein says ‘buy social’ (well, he would)

May 28, 2008 – 10:14 am

One of Europe’s top VCs has urged big media European media companies to buy social networks, say Reuters.
In an article that was shocking for the single reason that it was deemed newsworthy by Reuters, it’s been revealed that Index Ventures’ Saul Klein told the Reuters (geddit?) Technology, Media and Telecoms gig that ”new audiences are not in newspapers [...]

By Ben Ayers | Also posted in Advertising, Internet, Mobile, Social Networking, Television | Tagged , , , , , , , , , , , | Comments (0)