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Category Archives: Social Media

Phillip Schofield talks Twitter on This Morning

ITV’s most famous celebrity Twitterer decided he needed to answer all the doubters by proving that his Twitter feed is indeed him. And he did it in spectacular style - at the top of today’s This Morning. Since this went out his followers went through the roof, as did followers of ITV’s official feed [...]

Twitterers @ITV

At ITV we’re finding that Twitter is an increasingly useful way of connecting with fans of shows, industry specialists, journalists and analysts, so I thought it would be worth jotting together a list of ITV people and programmes on the platform. The main Twitter feed @ITVinsider was set up by me as a way of [...]

How news spreads online

A nifty overview of how online media influences the spread of news and information from RealWire (formerly webitpr), the UK online news distribution company.
The Online Media from RealWire on Vimeo.

Six months in: A look back…and forwards

In the summer I left the ample bosom of ITV Publicity to join the broadcaster’s corporate communications team. Communications director Mark Gallagher gave me the perfect opportunity to channel my enthusiasm for all things web into the corporate engine room of ITV by appointing me as PR Manager for what was then ITV Consumer. I’d [...]

Brands that dominate the social media conversation

Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ [...]