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Category Archives: PR

How news spreads online

January 8, 2009 – 6:34 pm

A nifty overview of how online media influences the spread of news and information from RealWire (formerly webitpr), the UK online news distribution company.
The Online Media from RealWire on Vimeo.

By Ben Ayers | Also posted in Internet, Social Media | Tagged , | Comments (1)

Six months in: A look back…and forwards

December 17, 2008 – 4:59 pm

In the summer I left the ample bosom of ITV Publicity to join the broadcaster’s corporate communications team. Communications director Mark Gallagher gave me the perfect opportunity to channel my enthusiasm for all things web into the corporate engine room of ITV by appointing me as PR Manager for what was then ITV Consumer. I’d [...]

By Ben Ayers | Also posted in Internet, Social Media, Television | Tagged , , , , , , , , , , , , | Comments (1)

Brands that dominate the social media conversation

June 25, 2008 – 8:07 am

Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ [...]

By Ben Ayers | Also posted in Internet, Marketing, Social Media, Social Networking | Tagged , , , | Comments (1)

Red Cross leading the way with social media

June 24, 2008 – 10:07 pm

Last year we were all a Twitter with the myriad of ways in which social media could make life more interesting. Now, it seems, we are starting to discover ways in which social media can actually improve, and in some cases, save lives. 
I heard recently that the latest organisation to reap the benefits of social [...]

By Ben Ayers | Also posted in Social Media, Social Networking | Tagged , , , , , , | Comments (2)

Some interesting bits and pieces

June 16, 2008 – 12:01 pm

Here’s the latest news roundup from Rachel Filer at Dare Digital.
3D TV
‘So real it makes you feel sick’, say some. Orange, as well as leading the way with home digital TV in Europe, which will be coming to the UK as of November, have 3DTV up their sleeve too. Whilst on the subject of Orange, did [...]

By Ben Ayers | Also posted in Advertising, Internet, Marketing, Mobile, Social Media, Social Networking, Television | Tagged , , , , , , , , , , , , , , | Comments (0)