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Category Archives: PR

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

By Ben Ayers | Also posted in Internet, Social Media, Television | Tagged , , , | Comments (6)

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

By Ben Ayers | Also posted in Internet, Marketing, Social Media | Tagged , , , , , , | Comments (2)

Twitterers @ITV

January 9, 2009 – 5:32 pm

At ITV we’re finding that Twitter is an increasingly useful way of connecting with fans of shows, industry specialists, journalists and analysts, so I thought it would be worth jotting together a list of ITV people and programmes on the platform. The main Twitter feed @ITVinsider was set up by me as a way of [...]

By Ben Ayers | Also posted in Internet, Social Media, Television | Tagged , , , | Comments (4)

How news spreads online

January 8, 2009 – 6:34 pm

A nifty overview of how online media influences the spread of news and information from RealWire (formerly webitpr), the UK online news distribution company.
The Online Media from RealWire on Vimeo.

By Ben Ayers | Also posted in Internet, Social Media | Tagged , | Comments (1)

Six months in: A look back…and forwards

December 17, 2008 – 4:59 pm

In the summer I left the ample bosom of ITV Publicity to join the broadcaster’s corporate communications team. Communications director Mark Gallagher gave me the perfect opportunity to channel my enthusiasm for all things web into the corporate engine room of ITV by appointing me as PR Manager for what was then ITV Consumer. I’d [...]

By Ben Ayers | Also posted in Internet, Social Media, Television | Tagged , , , , , , , , , , , , | Comments (1)