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Category Archives: Marketing

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

By Ben Ayers | Also posted in Internet, PR, Social Media | Tagged , , , , , , | Comments (2)

Estate agent marketing FAIL

December 15, 2008 – 6:36 pm

OK so I have a really heavy cold and as a consequence am probably a little more grouchy than usual but an email from an estate agent has really wound me up.
By way of background, for the last 6 months or so Nicola and I have been looking to buy a home a little bit [...]

By Ben Ayers | Tagged , , , , , , , | Comments (4)

Brands that dominate the social media conversation

June 25, 2008 – 8:07 am

Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ [...]

By Ben Ayers | Also posted in Internet, PR, Social Media, Social Networking | Tagged , , , | Comments (1)

Some interesting bits and pieces

June 16, 2008 – 12:01 pm

Here’s the latest news roundup from Rachel Filer at Dare Digital.
3D TV
‘So real it makes you feel sick’, say some. Orange, as well as leading the way with home digital TV in Europe, which will be coming to the UK as of November, have 3DTV up their sleeve too. Whilst on the subject of Orange, did [...]

By Ben Ayers | Also posted in Advertising, Internet, Mobile, PR, Social Media, Social Networking, Television | Tagged , , , , , , , , , , , , , , | Comments (0)

Cerf: Inform and then let them share

June 3, 2008 – 2:47 pm

Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
 
This of course is the secret [...]

By Ben Ayers | Also posted in Advertising, Internet, PR, Social Media, Social Networking | Tagged , , , , | Comments (1)