Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ [...]
Here’s the latest news roundup from Rachel Filer at Dare Digital.
3D TV
‘So real it makes you feel sick’, say some. Orange, as well as leading the way with home digital TV in Europe, which will be coming to the UK as of November, have 3DTV up their sleeve too. Whilst on the subject of Orange, did [...]
By Ben Ayers
|
Also posted in Advertising, Internet, Mobile, PR, Social Media, Social Networking, Television
|
Tagged Dare, E4, Honda, iTunes, Kate Modern, Mirror, MySpace, Orange, Paulo Coelho, Social Media, Social Networking, Sweemo, TV, Wii, YouTube
|
Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
This of course is the secret [...]
Enfant terrible of the blogosphere Mario Lavandeira gave me an interview the other day for my new site Web Famous. He’s the second ‘Web celeb’ I’ve chatted to for the site which aims to explore the broad subject of online fame. Originally Web Famous was just going to feature my interviews with Web stars but I am going to [...]
We’ve seen so many car ads featuring metal boxes sweeping around perilous bends with the sun glinting off their shiny new paintwork that we’ve almost become immune to them. Well that seems to be the thinking of the marketing bosses of the big car manufacturers. They’re now pulling out the stops to find more interesting [...]
My Tweets
del.icio.us
LinkedIN
Digg
Reddit
Facebook
Stumble Upon
Twitter
Flickr
Last FM
YouTube
Marcom Professional
