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Category Archives: Marketing

I’m not here much (yes, I know)

August 18, 2010 – 11:18 am

As you can probably tell, I’m not here much. If you’re reading this in August 2011 then you’ll know that I’ve failed to get excited again by the chance to blog about things of interest. Or (more likely) I’m just really busy with work/changing nappies.
I can GUARANTEE you’ll find me here on LinkedIn and here [...]

By Ben Ayers | Also posted in Internet, PR, Social Media, Work | Tagged , , | Comments (0)

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

By Ben Ayers | Also posted in Advertising, Internet, PR, Social Media, Social Networking, TV, Television | Tagged , , , | Comments (6)

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

By Ben Ayers | Also posted in Internet, PR, Social Media | Tagged , , , , , , | Comments (2)

Estate agent marketing FAIL

December 15, 2008 – 6:36 pm

OK so I have a really heavy cold and as a consequence am probably a little more grouchy than usual but an email from an estate agent has really wound me up.
By way of background, for the last 6 months or so Nicola and I have been looking to buy a home a little bit [...]

By Ben Ayers | Tagged , , , , , , , | Comments (4)

Brands that dominate the social media conversation

June 25, 2008 – 8:07 am

Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ [...]

By Ben Ayers | Also posted in Internet, PR, Social Media, Social Networking | Tagged , , , | Comments (1)