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Category Archives: Internet

Perez and I talk Web fame

June 2, 2008 – 12:33 pm

Enfant terrible of the blogosphere Mario Lavandeira gave me an interview the other day for my new site Web Famous. He’s the second ‘Web celeb’ I’ve chatted to for the site which aims to explore the broad subject of online fame. Originally Web Famous was just going to feature my interviews with Web stars but I am going to [...]

By Ben Ayers | Also posted in Marketing, PR | Tagged , , , , | Comments (0)

Car advertising gets interesting

May 30, 2008 – 3:53 pm

We’ve seen so many car ads featuring metal boxes sweeping around perilous bends with the sun glinting off their shiny new paintwork that we’ve almost become immune to them. Well that seems to be the thinking of the marketing bosses of the big car manufacturers. They’re now pulling out the stops to find more interesting [...]

By Ben Ayers | Also posted in Advertising, Marketing, PR, Television | Tagged , , , , , | Comments (0)

Saul Klein says ‘buy social’ (well, he would)

May 28, 2008 – 10:14 am

One of Europe’s top VCs has urged big media European media companies to buy social networks, say Reuters.
In an article that was shocking for the single reason that it was deemed newsworthy by Reuters, it’s been revealed that Index Ventures’ Saul Klein told the Reuters (geddit?) Technology, Media and Telecoms gig that ”new audiences are not in newspapers [...]

By Ben Ayers | Also posted in Advertising, Mobile, Social Media, Social Networking, Television | Tagged , , , , , , , , , , , | Comments (0)

Dare’s picks of the week

May 26, 2008 – 7:51 pm

I’ve been on holiday for the last week, so here’s an admitedly lazy post featuring some of the digital news as served up by the digital agency we work with, Dare. So, credit here goes to Rachel Filer at said agency. I’ll post these when we get them as the guys and gals at Dare [...]

By Ben Ayers | Also posted in Advertising, Marketing, Social Media, Social Networking, TV | Tagged , , , | Comments (0)

ITV opens up

May 14, 2008 – 1:57 pm

After loads of hard work by press office web manager Jon Cartwright and colleagues at ITV.com, the ITV press centre has grown up and now anyone who wants to report on latest developments at ITV, including the expanding army of bloggers, can get the latest at www.itv.com/presscentre.
As well as the freshest information on ITV programming [...]

By Ben Ayers | Also posted in Journalism, PR, Television | Tagged , , , , , | Comments (6)