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Category Archives: Internet

How news spreads online

A nifty overview of how online media influences the spread of news and information from RealWire (formerly webitpr), the UK online news distribution company.
The Online Media from RealWire on Vimeo.

Six months in: A look back…and forwards

In the summer I left the ample bosom of ITV Publicity to join the broadcaster’s corporate communications team. Communications director Mark Gallagher gave me the perfect opportunity to channel my enthusiasm for all things web into the corporate engine room of ITV by appointing me as PR Manager for what was then ITV Consumer. I’d [...]

ITV website on the up as FTSE heads downward

Here’s a graph showing the unique users of ITV.com against the FTSE. Satisfyingly, the website seems to be benefitting from a downward economy. Every cloud and all that…

Content shops must be web centric to the core - Leonhard

Here is media futurist Gerd Leonhard’s latest video in his GerdTube series. Gerd asserts that the technology-fueled ‘Culture of Participation and Sharing’ is now changing the content and media industries at a very rapid pace.

Youtube has changed TV and video, forever; blogging and self-publishing has changed journalism and print media; P2P, web radio and [...]

Brands that dominate the social media conversation

Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ [...]