'

Category Archives: Internet

I’m not here much (yes, I know)

August 18, 2010 – 11:18 am

As you can probably tell, I’m not here much. If you’re reading this in August 2011 then you’ll know that I’ve failed to get excited again by the chance to blog about things of interest. Or (more likely) I’m just really busy with work/changing nappies.
I can GUARANTEE you’ll find me here on LinkedIn and here [...]

By Ben Ayers | Also posted in Marketing, PR, Social Media, Work | Tagged , , | Comments (0)

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

By Ben Ayers | Also posted in Advertising, Marketing, PR, Social Media, Social Networking, TV, Television | Tagged , , , | Comments (6)

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

By Ben Ayers | Also posted in Marketing, PR, Social Media | Tagged , , , , , , | Comments (2)

And now Lorraine Kelly’s talking about Twitter

January 29, 2009 – 11:10 am

Lorraine Kelly talks about Twitter on GMTV

By Ben Ayers | Also posted in Social Media, Television | Tagged , , , | Comments (3)

Phillip Schofield talks Twitter on This Morning

January 20, 2009 – 12:22 pm

ITV’s most famous celebrity Twitterer decided he needed to answer all the doubters by proving that his Twitter feed is indeed him. And he did it in spectacular style - at the top of today’s This Morning. Since this went out his followers went through the roof, as did followers of ITV’s official feed [...]

By Ben Ayers | Also posted in Social Media, TV | Tagged , , , , | Comments (3)