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Category Archives: Internet

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

By Ben Ayers | Also posted in PR, Social Media, Television | Tagged , , , | Comments (6)

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

By Ben Ayers | Also posted in Marketing, PR, Social Media | Tagged , , , , , , | Comments (2)

And now Lorraine Kelly’s talking about Twitter

January 29, 2009 – 11:10 am

Lorraine Kelly talks about Twitter on GMTV

By Ben Ayers | Also posted in Social Media, Television | Tagged , , , | Comments (3)

Phillip Schofield talks Twitter on This Morning

January 20, 2009 – 12:22 pm

ITV’s most famous celebrity Twitterer decided he needed to answer all the doubters by proving that his Twitter feed is indeed him. And he did it in spectacular style - at the top of today’s This Morning. Since this went out his followers went through the roof, as did followers of ITV’s official feed [...]

By Ben Ayers | Also posted in Social Media, TV | Tagged , , , , | Comments (4)

Twitterers @ITV

January 9, 2009 – 5:32 pm

At ITV we’re finding that Twitter is an increasingly useful way of connecting with fans of shows, industry specialists, journalists and analysts, so I thought it would be worth jotting together a list of ITV people and programmes on the platform. The main Twitter feed @ITVinsider was set up by me as a way of [...]

By Ben Ayers | Also posted in PR, Social Media, Television | Tagged , , , | Comments (4)