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Category Archives: Advertising

Some interesting bits and pieces

Here’s the latest news roundup from Rachel Filer at Dare Digital.
3D TV
‘So real it makes you feel sick’, say some. Orange, as well as leading the way with home digital TV in Europe, which will be coming to the UK as of November, have 3DTV up their sleeve too. Whilst on the subject of Orange, did [...]

Cerf: Inform and then let them share

Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
 
This of course is the secret [...]

Car advertising gets interesting

We’ve seen so many car ads featuring metal boxes sweeping around perilous bends with the sun glinting off their shiny new paintwork that we’ve almost become immune to them. Well that seems to be the thinking of the marketing bosses of the big car manufacturers. They’re now pulling out the stops to find more interesting [...]

Saul Klein says ‘buy social’ (well, he would)

One of Europe’s top VCs has urged big media European media companies to buy social networks, say Reuters.
In an article that was shocking for the single reason that it was deemed newsworthy by Reuters, it’s been revealed that Index Ventures’ Saul Klein told the Reuters (geddit?) Technology, Media and Telecoms gig that ”new audiences are not in newspapers [...]

Dare’s picks of the week

I’ve been on holiday for the last week, so here’s an admitedly lazy post featuring some of the digital news as served up by the digital agency we work with, Dare. So, credit here goes to Rachel Filer at said agency. I’ll post these when we get them as the guys and gals at Dare [...]