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Category Archives: Advertising

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

By Ben Ayers | Also posted in Internet, Marketing, PR, Social Media, Social Networking, TV, Television | Tagged , , , | Comments (6)

Some interesting bits and pieces

June 16, 2008 – 12:01 pm

Here’s the latest news roundup from Rachel Filer at Dare Digital.
3D TV
‘So real it makes you feel sick’, say some. Orange, as well as leading the way with home digital TV in Europe, which will be coming to the UK as of November, have 3DTV up their sleeve too. Whilst on the subject of Orange, did [...]

By Ben Ayers | Also posted in Internet, Marketing, Mobile, PR, Social Media, Social Networking, Television | Tagged , , , , , , , , , , , , , , | Comments (0)

Cerf: Inform and then let them share

June 3, 2008 – 2:47 pm

Google Vice President and ‘Chief Internet Evangelist’ Vint Cerf explains how Open Social can bridge the gap between advertising and PR. According to Vint, we call advertising ‘advertising’ when it’s something we are not interested in. When we are presented with something we are interested in, we call it ‘information’.
 
This of course is the secret [...]

By Ben Ayers | Also posted in Internet, Marketing, PR, Social Media, Social Networking | Tagged , , , , | Comments (1)

Car advertising gets interesting

May 30, 2008 – 3:53 pm

We’ve seen so many car ads featuring metal boxes sweeping around perilous bends with the sun glinting off their shiny new paintwork that we’ve almost become immune to them. Well that seems to be the thinking of the marketing bosses of the big car manufacturers. They’re now pulling out the stops to find more interesting [...]

By Ben Ayers | Also posted in Internet, Marketing, PR, Television | Tagged , , , , , | Comments (0)

Saul Klein says ‘buy social’ (well, he would)

May 28, 2008 – 10:14 am

One of Europe’s top VCs has urged big media European media companies to buy social networks, say Reuters.
In an article that was shocking for the single reason that it was deemed newsworthy by Reuters, it’s been revealed that Index Ventures’ Saul Klein told the Reuters (geddit?) Technology, Media and Telecoms gig that ”new audiences are not in newspapers [...]

By Ben Ayers | Also posted in Internet, Mobile, Social Media, Social Networking, Television | Tagged , , , , , , , , , , , | Comments (0)