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Author Archives: Ben Ayers

I’m not here much (yes, I know)

August 18, 2010 – 11:18 am

As you can probably tell, I’m not here much. If you’re reading this in August 2011 then you’ll know that I’ve failed to get excited again by the chance to blog about things of interest. Or (more likely) I’m just really busy with work/changing nappies.
I can GUARANTEE you’ll find me here on LinkedIn and here [...]

Posted in Internet, Marketing, PR, Social Media, Work | Tagged , , | Comments (0)

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

Posted in Advertising, Internet, Marketing, PR, Social Media, Social Networking, TV, Television | Tagged , , , | Comments (6)

When meandmybicycle met Cycle Social

March 18, 2009 – 7:50 pm

About six months ago I came across a fledgling social network for UK cyclists called Cycle Social. I contacted the guy behind it, Simon Tucker, as I too had started a social network for cyclists (meandmybicycle) and I was keen to find out how he was getting on.
About three months later we finally managed to [...]

Posted in Cycling, Social Media, Social Networking | Tagged , , | Comments (1)

Ryanair backlash: O’Leary doesn’t give a s**t

March 3, 2009 – 12:18 pm

Those scamps at b3ta are having a field day following Michael O’Leary’s admission that Ryanair are considering charging passengers ‘a pound to spend a penny’.
Since his PR team referred to bloggers as  ‘lunatics’, old Mikeyboy has been getting a deservedly rough ride on the web. Still, it won’t bother him one iota, which on the [...]

Posted in PR, Uncategorized | Tagged , , , , | Comments (1)

Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

Posted in Internet, Marketing, PR, Social Media | Tagged , , , , , , | Comments (2)