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Author Archives: Ben Ayers

I’m not here much…

October 19, 2009 – 4:41 pm

I thought I had better post this as the Guardian have just linked to my blog and, well, it’s a bit of a ghost town here frankly. That’s because my social media activity revolves around Twitter these days. Yeah I know that’s a bit lame, but it’s so quick, easy and instantly gratifying! Plus I [...]

Posted in Social Media, Social Networking, Television | Tagged , , , , , | Comments (0)

From public relations to fangagement

March 25, 2009 – 5:45 pm

After about eight years as ‘traditional’ PR chap, it seems I am now more in the market of ‘engagement’ – hence the title of my new role at ITV: Social Media and Online Engagement Manager. Without bleating on about the radical changes to the traditional role of a PR, particularly in a public facing media [...]

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When meandmybicycle met Cycle Social

March 18, 2009 – 7:50 pm

About six months ago I came across a fledgling social network for UK cyclists called Cycle Social. I contacted the guy behind it, Simon Tucker, as I too had started a social network for cyclists (meandmybicycle) and I was keen to find out how he was getting on.
About three months later we finally managed to [...]

Posted in Cycling, Social Media, Social Networking | Tagged , , | Comments (1)

Ryanair backlash: O’Leary doesn’t give a s**t

March 3, 2009 – 12:18 pm

Those scamps at b3ta are having a field day following Michael O’Leary’s admission that Ryanair are considering charging passengers ‘a pound to spend a penny’.
Since his PR team referred to bloggers as  ‘lunatics’, old Mikeyboy has been getting a deservedly rough ride on the web. Still, it won’t bother him one iota, which on the one [...]

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Superfans, Dennis the Menace and Madmen

February 7, 2009 – 4:02 pm

I remember vividly the tingle of excitement and anticipation when I sent off my pocket money to the Dennis the Menace fan club at the tender age of six. For days thereafter I would keep a keen eye out for the postman, desperate to get my hands on the badges, stickers and other bits of merchandise that would reward my unswerving loyalty [...]

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