Ben Ayers

Those scamps at b3ta are having a field day following Michael O’Leary’s admission that Ryanair are considering charging passengers ‘a pound to spend a penny’.

Since his PR team referred to bloggers as  ‘lunatics’, old Mikeyboy has been getting a deservedly rough ride on the web. Still, it won’t bother him one iota, which on the one hand is alarming and the other, well, quite admirable in a twisted kind of way.

He knows that Ryanair will continue to attract passengers and is unashamedly brash in his approach to business.  When it comes to online PR, he obviously feels that the brand has nothing to fear from an online bashing. Can such a stance possibly be justified?