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ITV website on the up as FTSE heads downward

Here’s a graph showing the unique users of ITV.com against the FTSE. Satisfyingly, the website seems to be benefitting from a downward economy. Every cloud and all that…

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3 Comments

  1. Posted December 14, 2008 at 9:45 pm | Permalink

    Well they do say the only two industries that aren’t affected by a downturn are entertainment and organised crime.

    Wonder if the spike’s got anything to do with the update of the ITV player?

  2. Posted December 15, 2008 at 7:37 pm | Permalink

    I think it’s a general trend for major vod based TV sites. Traffic to the site has virtually doubled in the last year and a half I would say that’s down better design, SEO, general awareness of video on demand and the success of the big entertainment shows like Britain’s Got Talent and X Factor. I also reckon the surge in broadband use is a big factor. The player rebrand may have some effect but I doubt we’d notice that just yet.

  3. Scott
    Posted December 18, 2008 at 12:43 pm | Permalink

    “Well they do say the only two industries that aren’t affected by a downturn are entertainment and organised crime.”

    So Las Vegas is doubly safe? :)

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