Trailblazing online PR outfit Immediate Future’s annual research report on the top brands in social media was released yesterday and it makes for fascinating reading. The report, which is in its second year, looks to offer insight into the growing impact of social media and online conversation on leading brands.
Using the Interbrand Top 100 and Millward Brown BrandZ rankings as reference points, the report represents a snapshot (accurate to June 2008) of online discussions, sentiment and visibility of some of the world’s largest brands, say Immediate Future. From the press release:
The top three most talked about brands online are Google, Yahoo! and Apple, closely followed by entertainment companies such as MTV and Disney. Car marques enjoy increasing online chatter, with six featuring in the Top 25 most talked about brands. This is a two third increase on last year, with new entries from luxury car manufacturers Porsche and Mercedes joining Ford, BMW, Honda and Toyota.
Read full report here and below is a table of this year’s ‘Brands in Social Media’ Top 10 compared to last year:
| Rank | Brands in Social Media 2008 (Top 10) | Brands in Social Media 2007 (Top 10) |
| 1 | ||
| 2 | Yahoo! | Yahoo! |
| 3 | Apple | Apple |
| 4 | Sony | Microsoft |
| 5 | Disney | Canon |
| 6 | Nintendo | Sony |
| 7 | eBay | Dell |
| 8 | Ford | eBay |
| 9 | Microsoft | Disney |
| 10 | Canon | Ford |
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