After loads of hard work by press office web manager Jon Cartwright and colleagues at ITV.com, the ITV press centre has grown up and now anyone who wants to report on latest developments at ITV, including the expanding army of bloggers, can get the latest at www.itv.com/presscentre.
As well as the freshest information on ITV programming and corporate news, there are new tools and functionality that includes video clips in an integrated media player, downloadable audio clips and RSS feeds for the latest press releases.
The ITV Press Centre is still aimed at journalists, but access is now available to all who want to be kept abreast of ITV content and developments. Those who are really keen to know the latest as it happens can follow ITV on Twitter where followers will receive the latest news as it happens plus titbits from show publicists.
It will be interesting to see how this plays out, especially after I recently wrote about Number 10 on Twitter and questioned whether they would be able to meet the demands of a two way conversation with Tweeters about certain issues. We may well face the same dilema, but at least we’re not running the effing country.
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4 Comments
Great stuff and a bold move. Will be checking it out over the coming weeks.
The broadband team at ITV are delighted to have yo guys on board and look forward to taking the site to even better places.
Steve White
Head of technology for Broadband ITV.
It’s looking fresh, but I can’t seem to search by programme or by publicist like I used to do, which was always very helpful.
Cheers!
Hi Barry,
If you go to the main PI page on the press centre you should be able to search by programme, as well as date and day. We’ll also be adding in Week number search in the near future.
The PI autosorts from latest date first then alphabetical order (we’re tweaking this as well).
The search by publicist function isn’t available on the site, but if there’s enough demand for it, we can look into introducing it.
Feel free to drop us an email using the press centre contact us tool if there’s any suggestions or other aspects you want to chat about
Gary
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