Ben Ayers

OK so Easter’s been and gone, but this ad is another example of how the Cadbury’s marketing team have upped their game. Apparently Fallon’s follow up to Gorilla isn’t too bad either. Will be tracking that down when I get a sec. What puzzles me slightly about the Creme Egg ads is why they weren’t premiered online sooner. Bit of a missed opportunity there methinks as Easter fatigue is setting in due to it falling so early this year. Anyway, this is a cracking concept eggsecuted eggcellently.