The online iPhone hype has been extraordinary. The thing that has leapt out at me is that the PR equivalent of giving a product to an entertainer or celebrity in the hope that they use it and chat about it to their influential mates and the press has a different dynamic online. The beauty of the Internet - especially with natty new technology - is that by giving a phone to some of the creative ‘celebrities’ who occupy the online space you can get your product viewed by millions with some fantastic virals. Apple have tapped into that beautifully with this and this.
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My Tweets- benayers: @kevindixie Got to be the Pogues New York one for me.
- benayers: @simonwakeman to be fair Woolies was all over the shop - slug pellets and CDs. Go figure. As for online...
- benayers: @simonwakeman am not that surprised. It showed.
- benayers: @hermioneway it can't be his head. There's not enough ink on the planet. Great vid btw, lovin' your work.
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