Head of PR for the blinkbox Movies and TV service, contributing to 300% sales growth in 2013, significantly outperforming the digital movie and TV market (c.40% growth).
Introduced qualitative social data-led strategic PR, content and social media planning to the businesses.
Integrated PR, social, editorial and CRM specialisms to deliver the ‘story engine’, a fluid, horizontally functioning Bought, Owned, Earned (BOE) approach to content marketing which contributed to a 500% increase in brand mentions and helped drive a four-fold increase in prompted brand awareness in 2012/13.
Successfully rebalanced consumer PR budget to owned media and content to deliver considerably better ROI (incremental value to search, increased cookie pool for display retargeting, referrals, social engagement metrics etc.)
Delivered the most successful piece of PR activity ever within weeks of setting up the new approach (The Gosline), delivering a 30% increase in direct visits to blinkbox.com and a 3% uplift in prompted brand awareness.
A 450% increase in transactions from referral traffic in 2013 as a result of focus on engaging editorial.
Engaged Facebook users up by 245% from the start of 2013 to the end, Twitter engagements up 131%, YouTube views increased by 745%, direct revenue from social media up 472%.
Creative PR activity contributed to a 200% rise in unprompted brand consideration in 2013/14.